When was the last time you saw an old cow, pig, or chicken?

Most people have never seen farm animals grow to a mature age because they only live a fraction of their natural lives in the food industry.

​

NotCo, a global food tech company, developed an AI named Giuseppe to create a more sustainable world by eliminating animals from the food equation and recreating the flavour and texture of animal products using only plants.

​

With the advancement of generative AI, we worked with NotCo to use AI to educate people on the disparity between how long animals live in nature and how long animals live in the

conventional food system.